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All things London & Natural Hairdressing

Natural vs Synthetic Fragrances: A Guide for Fragrance Allergies [2026]

  • 53 minutes ago
  • 7 min read
Woman with long, wavy brown hair wearing a white top, facing away in a neutral setting. Hair shines with subtle highlights.

Ever wondered why your scalp feels itchy after a salon visit? Or why that lovely-smelling shampoo leaves you with a headache? You're not alone. Fragrance allergies affect countless people, yet most of us have no idea what we're actually putting on our hair.

Here's what shocked us: a single synthetic fragrance can contain up to 3000 ingredients, and manufacturers aren't required to tell you what any of them are. Even more alarming? 95% of hair care products simply list 'fragrance' as an ingredient without revealing what creates that appealing scent.

The beauty industry loves synthetic fragrances because they're cheap to produce. But at what cost to your wellbeing?

Current regulations treat 'fragrance' as a trade secret. This means over 200 chemicals can hide behind that single word on your favourite hair product. For those suffering from fragrance allergies, this lack of transparency creates real problems.

The symptoms range from mild scalp irritation to severe reactions. We're talking about skin allergies, breathing difficulties, and even hormonal disruption. These artificial fragrances have been linked to everything from basic allergies to asthma, and potentially more serious health issues.

We believe you deserve to know what's going on your hair and scalp. That's why we've put together this guide to help you understand the difference between natural and synthetic fragrances, how they might be affecting your health, and what you can do about it.

After all, a great hair day shouldn't come at the expense of your wellbeing.


Table of Contents


What's actually in your hair products?

Let's get straight to the point. Fragrances come in two main types: natural and synthetic.

Natural fragrances are extracted directly from plant sources like flowers, woods, resins and spices. The extraction methods include steam distillation for essential oils, expression for citrus oils, solvent extraction for delicate materials, and sometimes traditional techniques like enfleurage.

Synthetic fragrances, on the other hand, are made in laboratories. They break down into three categories:

  • Non-natural synthetics (molecules that don't exist in nature)

  • Nature-identical synthetics (lab-made versions of natural compounds)

  • Natural isolates (extracted from natural materials using chemical processes)


The "fragrance-free" myth

Here's where it gets tricky. "Unscented" doesn't mean what you think it means. These products often contain chemicals that mask odours, whilst truly fragrance-free products have no added fragrances at all.

Want proof? 45% of moisturisers labelled "fragrance-free" still contained fragrance chemicals. That's nearly half of supposedly safe products.



Natural isn't always better

Before you rush to buy everything labelled "natural," here's the reality check: approximately half of the 160 fragrance ingredients identified as potential allergens are actually natural or essential oils. Both natural and synthetic ingredients can trigger allergic reactions.

It's not about natural versus synthetic: it's about transparency and knowing what you're putting on your hair and scalp.

The industry is evolving, though. Some companies now use biochemistry and green chemistry to create more sustainable aroma-chemicals called biosynthetics. These help extend natural ingredients or replicate rare scents using fewer resources.

But until transparency becomes the norm, you'll need to become a label detective.

What fragrance ingredients are actually doing to your body


A person with wavy, light brown hair seen from behind, wearing a black top and white pants. Neutral background.

The health effects are more serious than most people realise. Studies show that 34.7% of people experience adverse reactions to fragranced products. These aren't just minor inconveniences, we're talking about respiratory problems (18.6%), mucosal tissue irritation (16.2%), and migraines (15.7%).

When fragrance allergens touch your skin, they can cause allergic contact dermatitis - that's the red, itchy, sometimes blistering reaction you might get from certain shampoos or styling products. Here's what happens: these allergens sneak through your skin's protective barrier and fool your immune system into thinking they're dangerous. Your body then launches a delayed attack, which is why symptoms often appear hours or even days after you've used the product.

But skin contact isn't the only concern. When you breathe in fragrance compounds, many products release volatile organic compounds (VOCs) that react with other chemicals in the air. The result? Secondary pollutants including formaldehyde and ultrafine particles. Even something as simple as a scented candle can push fine particle concentrations to 15 times the World Health Organisation's recommended limits.

Perhaps most worrying are the endocrine disruptors hiding in fragrances. These chemicals can mess with your hormones. Phthalates, found in most synthetic fragrances, may damage reproductive systems. Synthetic musks build up in your body's tissues over time.

For those with sensitivities, even tiny amounts can trigger significant reactions. Women seem particularly affected as they make up 56.1% of people reporting adverse effects.

The bottom line? If you're experiencing recurring reactions, it's worth considering fragrance-free alternatives. Your hair will still look great, and your body will thank you for it.

How to choose safer fragrance products

Right, let's get practical. Choosing safer fragrance products doesn't have to be rocket science, but it does require a bit of detective work.

The first thing to avoid? Those vague terms like "fragrance" or "parfum" on labels. They can hide dozens of chemicals. Instead, look for products that actually tell you what's in them - full ingredient disclosure is your best friend.

Here's something that might surprise you: products labelled "fragrance-free" aren't always what they seem. They can still contain masking chemicals to neutralise odours. Always check the full ingredient list rather than trusting the front-of-pack claims.

If you're dealing with fragrance allergies, phthalates are particularly troublesome. These chemicals lurk in approximately 90% of fragrances and can mess with your hormones whilst triggering reactions. Scan ingredients carefully and steer clear of anything ending in "phthalate".

Certification labels offer genuine peace of mind. COSMOS or ECOCERT certification means products contain about 99% natural ingredients. These certifications guarantee no nasty petrochemicals, parabens, synthetic colourings, or GMOs.

When shopping, prioritise brands that:

  • Choose products clearly marked "phthalate-free" and "paraben-free"

  • Look for EWG VERIFIED® marks - they meet proper health standards

  • Consider plant-based fragrances using essential oils instead of synthetics

  • Try solid perfumes - they often skip the alcohol and chemical stabilisers




The good news? You don't have to give up lovely scents altogether. Even with fragrance sensitivities, there are plenty of options that won't leave you feeling rotten. It's simply about making choices that put your wellbeing first.

After all, smelling good shouldn't come at the cost of feeling awful.

Natural vs Synthetic: What You Need to Know

Wavy blonde hair, side view against a light gray background. Hair has subtle highlights and a soft, shiny texture.

The choice between natural and synthetic fragrances isn't as straightforward as it might seem. Here's what matters when you're choosing hair products:

Natural fragrances come straight from plants: flowers, woods, resins, and spices. They're extracted through methods like steam distillation for essential oils or expression for citrus oils. Some traditional techniques like enfleurage are still used for delicate materials.

Synthetic fragrances are created in laboratories. These include completely artificial molecules, nature-identical compounds that mimic natural scents, and natural isolates extracted through chemical processes.


Good to Know

  • "Unscented" doesn't mean fragrance-free. These products often contain chemicals to neutralise odours, whilst truly fragrance-free products have no added fragrances whatsoever.

  • Natural isn't automatically safer. About half of the 160 known fragrance allergens actually come from natural sources or essential oils.

  • Both natural and synthetic ingredients can trigger reactions, it's not a simple case of good versus bad.

  • The industry is developing biosynthetics using green chemistry to create more sustainable options that replicate natural scents with fewer resources.


What surprises most people? Even products labelled "fragrance-free" can contain fragrance chemicals. Studies show that 45% of moisturisers with this label still contained fragrance ingredients.

The key isn't choosing natural over synthetic, but finding products that are transparent about what they actually contain. Both types can cause problems if you're sensitive, and both have their place in modern hair care: it's about making informed choices that work for your individual needs.

What this means for you

Fragrance allergies don't have to control your hair care routine. Throughout this guide, we've seen how both natural and synthetic fragrances can cause reactions, just through different pathways. The key takeaway? Natural doesn't automatically equal safer as about half of known fragrance allergens actually come from natural sources.

What matters most is transparency. Too many products labelled "unscented" or "fragrance-free" still contain masking chemicals that could trigger your symptoms. The lack of proper regulations means manufacturers can hide potentially harmful ingredients behind vague terms.

The health effects we've discussed go well beyond a bit of scalp irritation. We're talking about breathing problems, skin reactions, headaches, and even hormonal disruption. Women seem particularly affected, representing the majority of people reporting adverse reactions.

But here's the good news: you don't have to give up on lovely-smelling hair products entirely. Look for certifications like COSMOS or ECOCERT, which guarantee about 99% natural ingredients. Check for phthalate-free formulations and brands that actually tell you what's in their products.

Your wellbeing matters more than any fragrance. Whether you're dealing with existing sensitivities or simply want to make healthier choices, knowledge gives you the power to choose products that work with your body, not against it.

The fragrance industry is slowly changing, with new biosynthetic options appearing that could offer safer alternatives. Until then, you've got the tools to make informed decisions that let you enjoy beautiful scents without compromising your health.

After all, the best hair day is one where you feel fantastic - inside and out.

Key Takeaways

Understanding the difference between natural and synthetic fragrances is crucial for managing allergies and making safer product choices.

  • Synthetic fragrances can contain up to 3,000 undisclosed ingredients hidden under "fragrance" or "parfum" on labels, making it impossible to identify potential allergens.

  • Natural doesn't always mean safer as approximately half of the 160 identified fragrance allergens actually come from natural sources like essential oils.

  • Fragrance allergies affect 34.7% of people, causing respiratory issues, skin reactions, migraines, and potential hormonal disruption through everyday product exposure.

  • Look for COSMOS or ECOCERT certifications guaranteeing 99% natural ingredients, and avoid products containing phthalates which are found in 90% of fragrances.

  • "Fragrance-free" doesn't guarantee safety: 45% of products labelled fragrance-free still contain fragrance chemicals, so always check full ingredient lists.


The key to managing fragrance allergies lies in ingredient transparency and choosing certified products that prioritise both safety and disclosure over marketing claims.

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